“The goal for us on the Premium team is to deliver direct economic outcomes to our members.” These new additions increase the value of LinkedIn Premium and are aimed at improving the direct outcomes delivered through LinkedIn data on businesses, careers and education, says Gyanda Sachdeva, vice president of product management and head of LinkedIn Premium subscription products. The company has also more recently surpassed 575 million registered users, added more news curation with trending storylines in May 2017, and made further refinements to its messaging interface in July 2018.

In February 2017, following the company’s acquisition by Microsoft, LinkedIn added new features to its LinkedIn Premium subscription plans, designed to make better use of both existing and new data sets the company is gathering on salary, company details and educational courses its users are completing on LinkedIn Learning, an online MOOC service the company repackaged in September 2016 after its 2015 acquisition of.

Some LinkedIn users quickly decide to return to the free version, but many others continue to pay for LinkedIn Premium even after they accomplish specific goals. LinkedIn Premium acts as a sort of exclusive club for job seekers, recruiters and sales professionals, and the fees can be considered vanity costs.

Why do they pay $30, $60, $80 or even $120 per month for access to LinkedIn Premium’s special features and data? And more importantly, should you? Still, a large number of people pay for LinkedIn Premium on a monthly basis. LinkedIn Premium plans aren’t cheap, and they’re not an easy sell for many users.

Linkedin learning for teams pricing